OCP

OCP (Open Compute Project) is a high-profile annual tech conference that draws thousands of attendees each year. Below is the key visual I designed for the booth backdrop.

Media

Company

Event backdrop, booth design

Inspur

Year

2019

The core idea behind this design centers around creating a foundation for data centers and artificial intelligence. Drawing inspiration from a Rubik's Cube, we incorporated diverse building blocks converging towards the center, symbolizing the importance of artificial intelligence. Our primary objective for the event was to establish ourselves as a leading server provider in this field, and I was entrusted with the responsibility of achieving this goal. The design underwent multiple iterations, resulting in an outstanding booth that truly stood out among the top participants at the event.

Not only did this booth design drive a tremendous amount of traffic, it generated several new sales leads which is the ultimate goal of marketing. This booth boosted sales leads by 100% compared to the previous year. This booth was quoted by Inspur’s CEO as being his “favorite booth by Inspur to date.” This design was used in countless marketing medias and is going to be reused as the booth theme for an upcoming tradeshow, ICML, in Longbeach, CA.