OCP

OCP (Open Compute Project) is a high-profile annual tech conference that draws thousands of attendees each year. Below is the key visual I designed for the booth backdrop.

Media

Company

Event backdrop, booth design

Inspur

Year

2018

Sitting amongst tech titans, such as Google, Facebook, Nvidia, etc. my goal behind this design was to standout as a top tier competitor starting with our image. The idea behind this design is futuristic “open” data center leading into the future. The white schematic line drawing overlaying the rackmount servers are the actual drawings of the OCP rack Inspur was showcasing during the event.

The lasting effect this design has left on the company and our partners has been profound. This creative meant to be used just once, but was so impactful it was and is continued to be used repeatedly in several following trade shows and events such as: Supercomputing 2018 Dallas, OCP 2018 Amsterdam, Open19 2018 San Jose, Tech day Mountain View 2018, Flash Memory Summit 2018 San Jose. Along with these tradeshows/events it has been and continues to be used in countless flyers, leaflets, email blasts, web banners, partner websites, PPC ads, pull-up banners, networking mixers, social media and brand creative. This creative is still used to this day for new marketing designs.

The booth design also generated 5x the amount of leads from the previous year.