Company Rebrand

During the company rebranding process, the marketing team was assigned the important task of developing a fresh company image. Below are the redesigned items that we created as part of the rebranding initiative. The company was rebranded from Inspur to Aivres.

Media

Company

Branding, logo design, iconography, PPT, web

Aivres

Year

2023

Collaborated closely with a reputable design agency to conceptualize and create a compelling new company logo that perfectly captures the brand's essence and resonates with the target audience.

The name Aivres comes from Mount Everest. The design of the A is meant to show a mountain with the blue snow peak. The teal green color was chosen to represent our focus on "green design."